Leaving the Edison bulb behind


Despite over 100 years of very little happening, the past ten years have seen the lighting industry become one of the most innovative and rapidly changing technology areas. Traditional lighting companies, accustomed to low-priced commodities and slow product development cycles, have had to quickly adapt to competing in the high-tech LED and semi-conductor markets. It’s an about-face for anyone involved, and Action Lighting was keenly aware that they needed a new image and a complete overhaul of the way they communicated with their audiences.

Scarrow Creative Services was commissioned to develop a web design concept that worked with the DNN platform and to rewrite all of the content on the new website. Working with the client, we chose a “friendly professional” approach that would be accessible to its users who are entering an unfamiliar era of advanced technology.