Starting from scratch.

When Magnetic Sales came to me it was a brand new brand and they needed a little help. As a sales agent primarily in the automotive aftermarket, they needed something modern that showed a lot of movement. Working closely with the client we selected a strong red, black and white scheme with a dynamic swoosh. That swoosh started life as a boring U-shaped magnet and morphed into the symbol that shows both movement and encompasses elements in the logo, the same way the sales agent brings together his clients and their potential customers.

The logo design included several iterations to satisfy the myriad applications in the digital and print world. That included the simple, but memorable “M”, suitable for everything from iPad icons to golf balls.