It didn’t need to be complicated — in fact, it needed to be simple.
The client needed to be found, make a bold statement, and then close the deal. It’s not rocket science, but luckily for Magnetic Sales, the competition wasn’t keeping up.
Sometimes, one of the hardest things to do is to keep it simple. There’s an urge to fill up the page, or to create reams of content in hopes of looking “substantial”. However, when the goal is merely to make enough of an impression that clients will trust who they’re dealing with, simple is the best method. That’s where solid, concise copywriting comes in and an eye-catching website, primarily on one page, with all the pertinent details right up front.