Rebranding a respected brand.


After joining forces with another lighting company in 2014, Nadir Electric, a long-time player in the lighting services business, has been given a new image and a completely revamped website to fully reflect their advanced capabilities and modern, sustainable philosophy.

Scarrow Creative Services was brought in by the new parent company, Action Lighting, to bring Nadir into the fold with rebranding to match the Action brand. The website was redesigned to highlight the company’s strengths: sustainability, safety, and service in the rapidly changing lighting market. Scarrow Creative Services directed the design and structure of the new site, which uses the DNN platform, in addition to collaborating with the Nadir team to rewrite and expand the content.